New to hosted messaging? Let’s jump right in. Hosted messaging is something that helps businesses send SMS/MMS to any phone number without being tethered to a specific service provider, which improves communication for both businesses and customers. We’ll spend the next few minutes discussing what hosted messaging is, its main features, and how it can benefit your business.
What is Hosted Messaging
Hosted messaging is a service that allows you to enable SMS and MMS messaging on phone numbers that have voice services from another provider or are not SMS-enabled by default. This way, you can use the same number for both voice and text communication, without changing your voice provider.
It has been shown that texting is often the preferred communication method for customers. Seventy-five percent of consumers prefer to text message businesses than send an email.
Hosted messaging has also changed how traditional landlines work. It can enable text-based messaging on non-SMS-enabled landlines allowing them to become multifunctional communication hubs capable of transmitting crucial information, alerts, and notifications via text. This fosters improved connectivity, while helping businesses better engage customers, offer support, and efficiently disseminate information.
Verification and Access Control
Ownership verification is pivotal in hosted messaging. It ensures secure and authorized access to the service, protecting against misuse and preserving the messaging system’s integrity. This process acts as a shield, preventing unauthorized access and keeping communication trustworthy across different networks and providers.
Integration and Compatibility
There are different ways that a business can integrate hosted messaging with their existing systems, depending on their needs and preferences. These are the two most common options:
- An on-site messaging solution can be installed on the business’s own servers and integrated with their voice provider, CRM, collaboration system, and other software. This option offers more control, and customization for the business, while also requiring more maintenance and resources.
- Hosted messaging services can be accessed through web browsers and mobile apps and integrated with various APIs and platforms. This option offers more convenience, scalability, and flexibility in your communication systems.
The Advantages of Hosted Messaging
Hosted messaging can benefit your business in so many ways, from improved security to better service options for your customers.
Scalability and Flexibility
Hosted messaging services are designed to scale with the growth of a business. Whether an organization expands its workforce or needs to accommodate higher communication volumes, these platforms can quickly adapt without compromising performance.
Enhanced Security Measures
Security remains a top priority for any business. Hosted messaging services often come equipped with robust security protocols, including data encryption, access controls, and regular updates, so you’re protected against potential cyber security threats.
Accessibility Across Devices
The ability to access communication tools across different devices is essential. Hosted messaging platforms often offer cross-device functionality, allowing users to stay connected as they transition between desktops, laptops, tablets, and smartphones.
Improved Customer Service
Hosted messaging supports customer service teams by enabling personalized interactions while ensuring convenient communication for customers and giving your support team what they need to work well. Text messaging has become the best channel for both customer acquisition and keeping existing customers engaged.
Strategies for Implementation
Effectively implementing hosted messaging starts with the right plan. Here are the most important steps for successful implementation.
Assess Your Needs
Before implementing hosted messaging in your business, it’s crucial to assess your current communication needs and if hosted messaging will need to be integrated with other tools.
Choose a Hosted Messaging Provider
Research and select a reliable hosted messaging provider that best aligns with your business needs. Look for a platform that offers the required features, scalability options, and robust security measures and fits within your budget constraints.
Plan Migration and Transition
If migrating from an existing system, carefully plan the transition process. This involves strategizing data migration, setting up user accounts, and ensuring a smooth shift to the new platform without disrupting ongoing operations.
Training and Onboarding
Prioritize comprehensive training for your employees on how to effectively utilize the new messaging platform.
Crocker Communications: Hosted Messaging and So Much More
Adding hosted messaging in your business can streamline internal and external communication. By centralizing text communication, your business can deliver increased responsiveness and accessibility to your customers and within your internal teams.
At Crocker Communications, we offer a comprehensive suite of services to empower businesses. Alongside our hosted messaging solutions, we provide a range of communication services designed to streamline operations and elevate customer experiences. From reliable internet and voice solutions to robust networking and cybersecurity services, we ensure that your business stays connected and secure. Contact us to get started today.